Concepts of signs and symbols in brand identity
Concepts in Brand Identity  Principles of logo applications
Understanding of the concepts of signs and symbols in brand identity, based on Research color theory, typography, icons, motion, sound and Understanding how to translate directive words into symbols applying the principles of logo applications.
Concepts in Brand Identity  Principles of logo applications
Concepts of signs and symbols in brand identity
Concepts Study for the brand identity - Sport Industry -Strategy and Motivation Design
Logo Type-Mark Creation Design Strategies & Motivation
 
The logo can be reproduced in a single color such as black or white, while still being recognizable. The logo needs to be scalable without losing its quality that is why it is suggested to deliver the final logo in eps format. It should be crisp regardless of whether it is printed on a tiny business card or a giant billboard.
 
Logomarks are more ‘abstract’ than logotype as they are symbols and don’t necessarily sit next to the brand name. The benefit of using a logomark is to enhance brand identity. It is an excellent method of helping customers to identify and understand what your brand is about.  Logomarks can act as graphic elements in signs, stationery, advertising and more, a logomark can often be more recognizable than a logotype. 

You may also like

Organisation - Branding Strategy Design
2016
Marketing design strategy implementation
2016
Message Design
2016
Ecommerce design branding solution
2016
Branding Design Solution
2016
Branding Identity Strategy Poster
2016
Fun & Creative Showcase
2016
Branding Corporate Identity Design - Print - Web Design
2016
Gala interactive strategy branding design
2016
Video Book Asset The voice & tone
2016
Back to Top